Blooming Riders

We started by developing Blooming Riders' unique branding. Blooming Riders is all about being sparkling, joyful & élégant. Yet also being professional, modern & accessible. We've implemented this in our designs, as they provide equestrian knowledge, techniques & methods that aren't easily accessible to every rider because of costs, reliability & logistics issues.

The next step was to create an MVP that would allow us to quickly evaluate whether the video platform's UX met user expectations. We ensured that users have access to a personalized section of the platform where they can access relevant content such as courses they've already started, recommendations & saved content. Users are also able to filter their courses by predefined criteria in order to facilitate the browsing of specific content. Afterward, they're able to rate the content, which helps the general conversion rate as visitors are able to see that the courses contain high-quality content & they can easily trust Blooming Riders.

During this process, we ensured the development of multiple landing pages based on segmented campaigns. This gives the Blooming Riders team detailed, real-time insight into how people interact with their platform. With data at their fingertips, they can iterate continuously, focus on the most impactful features & innovate faster. Allowing them to visualize users, send notifications & handle all their subscriptions & programs.

After developing the MVP, we took additional steps to optimize the Blooming Riders platform & attract more users. One of our strategies was the creation of a landing page dedicated to improving search engine optimization (SEO). This carefully designed landing page aimed to increase the visibility of the platform & drive more organic traffic to it.

In our efforts to encourage user engagement, we implemented a referral system. By spreading the word about the platform, users have the opportunity to receive reductions on their subscriptions as a gesture of gratitude.

We also recognized the importance of capitalizing on special occasions such as Winter Deals & Black Friday. To leverage these opportunities, we created dedicated user interfaces (UI) that prominently showcased promotions & discounts during these periods. Giving users easy access to take advantage of the exciting offers available.

As always, improving the user experience (UX) was a key focus for us. We conducted a comprehensive revamp of specific components within the platform to achieve this. One notable enhancement was the streamlining of the subscription flow, making it smoother & more intuitive for users to sign up & manage their subscriptions. Additionally, we made the lesson card more visually appealing & user-friendly, enhancing the overall usability of the platform.

In our commitment to provide convenient payment options, we introduced a new method called "Code Partenaires." This payment method allows users to purchase codes from select stores & redeem them on the subscription page. By entering their code, users gain access to a subscription, offering them a hassle-free & accessible payment alternative.

These are just a few examples of the initiatives we undertook. More updates & improvements are in the pipeline, as we continuously strive to enhance the Blooming Riders platform & provide an exceptional user experience.